How to deal with being named and shamed by a journalist on Twitter when you...
Hands up if a journalist has named and shamed either you or your agency on Twitter at some point for not being the picture of perfection all of the time. If you haven’t got your hand up I would be very...
View ArticleAre universities doing enough to help the next generation of #PR professionals?
Students A few months ago I interviewed my old boss and founder of Whiteoaks PR for my #PR Ask the experts series. Bill is also a lecturer at Bucks University and asked if I would return the favour by...
View ArticleByte Night Thames Valley 2013 – fancy joining us?
Yesterday morning I joined the board for Byte Night Thames Valley. It would be very easy to say it was the free bacon sandwiches that tempted me to the meeting but the truth is that I am very excited...
View Article#PR – Ask the experts: David Meerman Scott, author of the new rules of PR and...
Last month I was privileged to have the opportunity to speak with one of my PR heroes David Meerman Scott as part of my #PR – Ask the experts series. I greatly admire his work and was delighted when he...
View ArticleShouting about coverage on Vine
I like Vine. I like the concept and in particular, I like how fun it is and simple to use. I believe Vine will do the same for video case studies that Twitter did for blogs. How can you tell a story in...
View ArticleWhy do PR people like running so much?
I am busy training for the London marathon and while I was getting some more miles under my belt last night I started thinking about how many PR people I know who run in their spare time. Is it...
View ArticleHow to manage change in the PR world
The PR world is always evolving. It is one of the many reasons that I love working in it. At Berkeley PR we have recorded fabulous levels of growth both in terms of turnover and staff which is always...
View Article#PR – Ask the experts: Dr Cherry Taylor, MD and founder of Dynamic Markets
Welcome to the next in my series of #PR – Ask the experts interviews. This month I spoke to Dr Cherry Taylor founder of research house Dynamic Markets. Anyone who has worked in PR will have...
View ArticleBerkeley PR nominated for 3 EMEA Gold SABRE awards
I love Barcelona. It is one of my favourite cities in the world. Climate, food, architecture, atmosphere, the place has a great vibe (and their football team isn’t too bad either). But I haven’t been...
View ArticleWould you get a tattoo of your employers logo for a 15% pay rise?
I laughed off this story when my wife told me about it at the weekend, but it did get me thinking when she said that she would consider it for her place of work as she has been there for ten years and...
View ArticlePR Week top 150 2013 – Berkeley PR up 22 places!
The PR Week top 150 2013 came out this week and despite some agencies choosing not to enter each year it is still widely regarded as the most authoritive pieces of analysis of the British PR and comms...
View ArticlePR recruitment: Are you a Rooney or a Woodgate?
At Berkeley PR we have hired a string of senior new staff over the past few months. I often feel that this is a bit like when a football team spends big on a new star striker. Regardless of what you...
View ArticleHow do I present better and donate to Byte Night at the same time?
How do I present better? A question that every PR professional will have asked themselves at some point. Well the likable and brilliant Ken Deeks has come up with a response by publishing his Little...
View Article30 day challenge: record 1 second of video every day
I saw an old blog post from Matt Cutts this morning where he talked about recording a second of video every day. This was based upon a TED talk he had watched where Cesar Kuriyama talked about how days...
View Article#PR – Ask the experts: Stephen Waddington AKA @Wadds, CIPR President-Elect &...
The next person to take part in one of my #PR – Ask the experts interview is Stephen Waddington (also affectionately known as Wadds). I have only met Wadds once which is quite unbelievable because I...
View ArticleTelling a story a second at a time
PR professionals tell stories. It is what we do. I am always looking for new ways to tell a story which is why I love video and social media. I recently blogged about a new app that I found where you...
View ArticleNew Business – what I have learnt this year
New business is the lifeblood of growth and requires a structured approach to identifying new opportunities and winning them over as clients. At Berkeley PR we have invested an enormous amount of time,...
View Article#PRjobs in Reading and Bristol @BerkeleyPR
At my PR agency we are recruiting for a number of roles in both our Reading and Bristol offices. In Bristol we are actively looking for an account manager, so if you are a senior account exec who is...
View ArticleThe secret of great PR by Steven Spielberg
I read an interesting interview the other day with Steven Spielberg. He was asked what his secret of success was to which he replied: I make movies for the masses. But I talk to them one at a time. I...
View ArticlePromotions and PR
Louis XIV once said ‘every time I give someone a title, I make a hundred people angry and one person ungrateful.’ The same can be said of promotions in a creative agency. To try and combat this very...
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